NorthLink Ferries branding

NorthLink Ferries branding.

A voyage of discovery to Orkney and Shetland.

Weber Shandwick provides integrated communications planning, development and implementation for NorthLink Ferries, a lifeline ferry and passenger service linking the Scottish mainland and the Northern Isles of Orkney and Shetland.

We developed an iconic new brand identity for the ferry service based on the Islands’ Viking heritage and devised and delivered an integrated communications plan consisting of print advertising, direct mail, outdoor, signage and digital communications including a video, ‘How Viking are You’ app and new website.

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